(+) for industry negative keywords
When opteo suggest negative industry keywords, I want to have the option of adding them using the (+).
Opteo for Facebook ads
A new business opportunity perhaps, i don't know how or what. but if Opteo has the same tool for Social ads, that would be very nice :)
Add ROAS (ROI) as a Conversion Target
Ecommerce Shopping campaigns usually sell items with variable values making a plain Cost per conversion pretty useless. What's needed is to work with Return on ad spend (ROAS) goals to ensure profitability e.g. a 1:10 ratio of cost to revenue or (1000% ROAS) in Google terms.
We're switching clients over to GA4 and keen to be able to report this back with Opteo.
New improvement tasks to better support Shopping campaigns
For example, to suggest negative keywords and bids on product groups.
It'd be great if there were some type of automation to keep clients inline with their set budget.
Seeing data back 3-5 months in graphs.
For Google Ads metrics, you want to be able to see the trends, so you need to be looking back 3-5 months to see these. With Opteo I can see last month, and can see comments on 2 months back, but that's not enough. Monthly fluctuations are normal, so right now I can't tell if something is a normal fluctuation or a trend. You need that 3-5 month look-back to be able to tell this.
Responsive Search Ads
With the introduction of Responsive Search Ads by Google, it would be great to have Opteo improvements that would help us to improve the performance of those ad sets.