Responsive Search Ads
With the introduction of Responsive Search Ads by Google, it would be great to have Opteo improvements that would help us to improve the performance of those ad sets.
Auction Insight Report / Competitor Analysis
Having a chart which shows which client have changed MoM based on their overlap and impressions share, in order to see competitive intelligence.
Add ROAS (ROI) as a Conversion Target
Ecommerce Shopping campaigns usually sell items with variable values making a plain Cost per conversion pretty useless. What's needed is to work with Return on ad spend (ROAS) goals to ensure profitability e.g. a 1:10 ratio of cost to revenue or (1000% ROAS) in Google terms.
Quality Score Fixer
An improvement alert that shows any QS under 7 with the ability to take action by changing or creating a new ad group. If creating new ad group, then it also creates new ads of group.
Stop Recommending Low Volume Keywords
it seems like about 50%+ of the keywords suggested by Opteo end up having to be shut off due to "low search volume". Doesn't seem like a big deal but I like to add exacts to their own or very similar ad group and add them as negatives. It costs some me time and clicks.
High volume keywords with Quality Score drop
Would be good if we can get alerts when the quality score of high volume keywords drops.
Instead of worrying about Trello, Asana, Slack,etc... just do 1 zapier integration
Track Quality Score overtime
An ability to see export the Quality Score column in Manage table to track performance over time.