The "Add New Keyword" improvement doesn't mention if the keyword existed before and had been paused. Today I'm looking at one of these, and Opteo is acting like it's a brand new keyword that should be added (as it analyzed last 365 days and saw there were some searches and conversions for it), when in fact Opteo had recommended pausing this very keyword 5 months ago due to high CPA. So two things: 1) Opteo should remind that this keyword is in paused state and that it had paused it 5 months ago, and 2) on the classify keyword screen it should offer to unpause it, not create it again as a "new keyword". I didn't tell Opteo to add new keyword as I didn't know if it'd be smart enough to unpause it - I did that manually instead. Also, Opteo isn't telling me what it thinks the bid should be set to.