New improvement tasks to better support Shopping campaigns
complete
G
Guillaume Devinat
complete
A
Austin Becker
Guillaume Devinat: 👍 🚀
Does this provide bidding suggestions like this?
"3) Adjust Product Group Bids "
Thank you!
Adam Dale
Update!
We've been working on three new Shopping Improvement tasks over the last few months:
1) Subdivide Product Groups - concerned with subdividing your product groups intelligently to help you place more relevant bids and improve returns.
2) Re-Synchronise Product Groups - to help you keep your product groups in sync with your merchant centre data feed.
3) Adjust Product Group Bids - using Google's bid simulations to either hit your target ROAS or maximise profit (taking into account an average margin that you would set).
As we mentioned in the "Add ROAS (ROI) as a Conversion Target" feature request, our current plan is to fast track Shopping Improvements as a beta. We'll be sure to keep you updated!
Adam Dale
in progress
Our ‘Add Negative Keyword’ task now applies to shopping campaigns - the first step in our effort to support shopping in Opteo :)
We’ll be releasing more shopping related improvement tasks over the coming months. Keep posted for updates!
J
James Daniels
Do you know when this is scheduled/planned for? Thanks
Adam Dale
James Daniels: Hi James, we're hoping to have a keyword management task for shopping campaigns completed before the end of February.
L
Luigi Sciolti
Adam Dale: Great! :)
Adam Dale
G
Guillaume Devinat
planned