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Yoann Ferrand
Please use this thread below to share any ideas for Broken Links & Sitelinks.
Context:
We get final_url for every ad type across the whole account.
On top of that, we also get all sitelink URLs.
Areas of improvement
Improvement
  • Correct the URL directly in the improvement
  • Add a landing page preview and/or clickable URLs
  • Visibility of affected campaign/ad groups
  • Show the total cost impact
New Improvements
  • Monitor Keyword/Product URLs
Alerts
  • Create a 404 URLs Slack Alerts
Scorecard
  • Add a URL section as part of Scorecard
  • Expand error types (HTTP, not limited to just 404 errors):