Below first page bid alert | Voters

Below first page bid alert

complete

Alex

verify if there are any keywords below first page bid

April 10, 2017

Guillaume Devinat

marked this post as

complete

Released this week in 1.0.2. Thanks for the votes and comments!

James

Your logic sounds great Guillaume!

Guillaume Devinat

James: Happy to hear you think so :)

Guillaume Devinat

marked this post as

in progress

Hi all,
We’ve started building this (finally!).
Would love to get your feedback on our logic so far:
This improvement task seeks to flag up a keyword that is “below first-page bid” and recommends a bid increase to get it to show. Here are a few intricacies I’d like to run by you:
If the quality score is too low (eg. QS 2), really it’s a QS problem and you probably shouldn’t increase your bid to compensate.
If the search impression share is high (ie. 80%+) over the last 7 days, then this is probably a minor, passing problem and should sort itself out. (If it doesn’t, the average search impression share will soon drop and we’ll flag it up.)
If we do decide to recommend a bid increase, here’s how we’re looking at it:
if your current bid is no more than 30% below the first page estimate, we’ll recommend you set the bid at 10% above the first page estimate.
if you’re more than 30% below (eg. Your bid is at $0.50 and the first page bid estimate is $1.50), then we’ll recommend you increase your bid by 30%. We’ll keep recommending 30% increases until the problem goes away -- edging towards the first page estimate. This is because I’ve occasionally found estimates to be inflated, and you can get a good impression share below the estimate.
you will of course have the option to Adjust the recommended bid increase or Dismiss the task
In the improvement task we plan on detailing key metrics like QS, impression share, impressions, clicks, cost, avg. CPC, and average position to help you make a decision on whether or not to increase your keyword bid. I’m thinking it might also be helpful to show the last 14 days of search impression share, to gauge whether this is a longstanding problem or just a temporary blip that will likely resolve itself.
Is there anything you think I’m missing here? Please do join the conversation!
Cheers,
Guillaume

Liam

with a filter to see CPA of keywords below first-page bid with a CPA comparable to account average. Maybe colour coded green orange and red

Hans Braumüller

Increase it by setting over the limit please, I do this from keywords getting every day by email via script, which then I increase by copy&paste in editor by 5% :)

Liam

Highlighting the best performers from the low performers

Guillaume Devinat

Merged in a post:

Auto Increase Below first page bids

AdWords Agentur

Taking into account impression share for that KW. Ie if Impr. Share is below x% and below first page bid then increase bid. If Impr. Share is above x% then ignore.

July 7, 2017

Rob de Wit

+1 Would be nice!

I wonder why this isn't in Opteo already. It's pretty basic ;-)