Add ROAS (ROI) as a Conversion Target | Voters

Add ROAS (ROI) as a Conversion Target

complete

Anthony Sharot

Ecommerce Shopping campaigns usually sell items with variable values making a plain Cost per conversion pretty useless. What's needed is to work with Return on ad spend (ROAS) goals to ensure profitability e.g. a 1:10 ratio of cost to revenue or (1000% ROAS) in Google terms.

July 10, 2017

Alexander Scott

marked this post as

complete

Cleaning up and consolidating old feature requests. Available in the app via the

Settings

page.

Adam Dale

marked this post as

in progress

Adam Dale

Patrick Lotte rest assured, production is very much in full swing! 😉
From our perspective there are 2 feature requests here:
1) New improvement tasks for Shopping campaigns (based on ROAS).
2) A Target ROAS mode for all Improvements that currently use target CPA.
The good news is that both of these are very much in the works.
1) For shopping campaigns, we have 3 new Improvements planned, see the "New improvement tasks to better support Shopping campaigns" feature request for details. They'll be using ROAS out of the gate.
2) We're also working on making all Improvements compatible with ROAS, as well as a new mode called "Maximise Profit" that we're really excited about! That's a more ambitious endeavour so we realistically see this taking a while longer.
We're hoping to fast track Shopping Improvements with ROAS (without needing all tasks to be ROAS compatible) by releasing a Shopping beta. We'll keep you updated as we progress!

Patrick Lotte

This need to be added pretty ffn sooon.... seems like the development of Opteo has come to a full stop. If I can make one tiny suggestion. Stop advertsing on your own brandname in Google, stop advertsising on Facebook and stop advertsing on Linkedin. Please start adding value to the tool because your churn rate will put an end to Opteo pretty fast.

Remko

Any news on this feature?

Keith

This is an absolute must.

Xurxo

100% Agreed. Without ROAS Conversion Target recommendations, Opteo's usefulness for ecom and shopping campaigns is negatively affected. Since only CPA is considered, we often have to jump back to the platform to confirm if a particular recommendation is worthwhile or might end up doing more harm than good.

Andrási Tamás

This could be useful not for only Shopping campaigns, but simply transactions value tracking. In most cases we are interested in reaching a higher ROI/ROAS for our Clients. +1 vote :)

Sara Jones

Not having target ROAS is a bit of a deal killer for me....

Klickwunder Analytics

Picking up this conversation again. This metric should definitely be part of the tool. Especially, given the fact that it is already an AdWords metric. @Opteo Team: Are there any updates on this?

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