Don't Compare 'Non-Brand' and 'Brand' Keywords For Bid Modifiers..
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Freddie Robson
Brand campaigns typically have a much lower CPA than other campaigns. Keywords within these campaigns shouldn't really be looked at together. A good performing keyword in a non brand campaign might get a 'lower bid' recommendation because it's 'competing' with keywords in the brand campaign.
Alexander Scott
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Cleaning up and consolidating old feature requests. See other comments in this thread for more information on using Campaign Groups to segment brand keywords.
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Andrási Tamás
The lack of this feature results misleading suggestions, for e.g.: lowering keyword bids in non-branding campaigns.
Adam Dale
Andrási Tamás: Hi Andrási. Check out Guillaume's earlier comment in this thread. So long as your brand campaigns are segregated from non-brand in your Campaign Groups, we won't make any comparisons between branded keywords and non-brand.
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Guillaume Devinat
Keywords are only compared to other keywords in the same campaign group -- so if your branding campaigns' keywords are in a separate group, they should never compete with non-branding keywords.
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Freddie Robson
Guillaume Devinat: ahhh ok sorry I wasn't aware of this! Thanks for your reply.